Mike Austin Joins Tiny Toy Car

Tiny Toy Car is growing with the addition of Mike Austin as our new Director of Creative Strategy. Mike brings nearly 12 years of automotive experience with him, having previously worked as Technical Editor at Car and Driver and most recently as Automotive Editor at Popular Mechanics. "I'm excited to have Mike on board," said Tiny Toy Car Founder Ray Wert. "His background and unparalleled technical knowledge give us and our brand partners all the resources they need to tell awesome stories in an authentic way."

Under this newly-created role, Mike will leverage his editorial expertise to craft creative automotive programs for our publisher partners. In addition, Mike will serve as technical advisor to the company.

Mike will remain based in the Detroit, Michigan area to provide a constant supply of craft beer to the Tiny Toy Car headquarters in Los Angeles, California, and to allow Ray to make sarcastic jokes about the weather, all while secretly wishing he was there for easy access to surfing and tacos.


About Tiny Toy Car

Founded in 2013, Tiny Toy Car provides automakers, publishers and brands with customized advertising content designed to entertain, inform and engage car shoppers and automotive enthusiasts.

Founder Ray Wert brings a decade of automotive storytelling experience to the table. Most notably, Wert served as editor of automotive lifestyle site Jalopnik for six years. In that time, site traffic increased from 2 million page views per month to 32 million page views per month with annual traffic growth of nearly 100 percent each year. 

With presences in New York, Detroit and Los Angeles, Tiny Toy Car is wherever you are. By partnering to create authentic, insightful content, Tiny Toy Car will help your brand create stronger relationships with consumers by crafting deeper, more meaningful experiences in the digital space.