What happens when you disguise NASCAR driver Jeff Gordon and have him pick up an unsuspecting Jalopnik editor for a police chase through an abandoned brickyard? Comedic gold.

Client: Pepsi Max
With: Davie Brown Entertainment/The Marketing Arm, Gifted Youth, Weber Shandwick

Our Role

Pepsi Max asked Tiny Toy Car to create and execute the ruse that brought Jalopnik writer Travis Okulski to North Carolina, where he was picked up in a taxi cab by a heavily-disguised Jeff Gordon.

Our team worked with creative and production partners at Davie Brown and Gifted Youth as a creative consultant to ensure the production was pulled off without a hitch -- as well as public relations partners at Weber Shandwick to help develop the earned media strategy.

The end result? Comedic gold.