If you haven't seen it yet, take a few minutes to watch the video above for 'Test Drive 2' -- where we play a prank on Jalopnik's Travis Okulski to show that a heavily-disguised Jeff Gordon's actually able to drive like we saw in the original Test Drive video. It's amazing.
Although I'm in the video, and Tiny Toy Car acted as a creative consultant to devise and execute the trap we spring on Travis, we were just a small cog in a much larger production machine that included Pepsi (the client), Davie Brown (the creative agency), and Gifted Youth (the production company). The easiest way I could think of to reveal the program's size and scale was to do what I did here -- take a photo of the pre-production meeting.
There you go -- see that photo? That's roughly half of the people that were needed to bring 'Test Drive 2' to life.
How's that for one web video?
-- Ray Wert