Hearst Digital Group brought in Tiny Toy Car to lead production of the Jackson Hole SUV Challenge, a four-part video series pitting the all-new Jeep Cherokee against its competition in a series of challenges to see which small SUV is the most capable on the market.
Tiny Toy Car helped Hearst select the ten auto enthusiasts, conducting phone and video interviews with each of the candidates to select a group that were knowledgable, excited and would be comfortable on camera. TTC also tapped noted automotive photographer Douglas Sonders to shoot still photos for digital ad units and print ads to appear in both Car & Driver and Road & Track magazines.
Our team also led the development of each of the video story lines, worked with AMCI to develop and build the challenges, and oversaw production from concept through completion. Tiny Toy Car founder Ray Wert directed the videos with the Hearst digital production team.