When children look at a tiny toy car, they see more than a product. They see a story. When we look at a real car, we see the same thing.


We're Tiny Toy Car, a creative studio specializing in digital content and advertising strategy for the automotive industry. 

Founded in 2013, Tiny Toy Car provides automakers, publishers and brands with customized advertising content designed to entertain, inform and engage car shoppers and automotive enthusiasts.

Founder Ray Wert brings a decade of automotive storytelling experience to the table. Most notably, Wert served as editor of automotive lifestyle site Jalopnik for six years. In that time, site traffic increased from 2 million page views per month to 32 million page views per month with annual traffic growth of nearly 100 percent each year. 

With presences in New York, Detroit and Los Angeles, Tiny Toy Car is wherever you are. By partnering to create authentic, insightful content, Tiny Toy Car will help your brand create stronger relationships with consumers by crafting deeper, more meaningful experiences in the digital space.


Tiny Toy Blog

Catch the latest news and notes from the Tiny Toy Car team, both on our work and news and thoughts on the automotive industry.

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Get in Touch

You've got a story. We can help you tell it. Shoot us a note to start the conversation.

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