Brandchannel on Jaguar and the Branded Content Boom

Brandchannel recently reached out to Tiny Toy Car founder Ray Wert for thoughts on the recent boom in automotive branded content. 

Following in the pioneering footsteps of BMW's The Hire series, made in 2001 long before "branded content" was a buzzword, Jaguar teamed up with sultry crooner Lana del Rey in their film Desire, produced by director Ridley Scott's film house.

"We're seeing automakers spending more and more on branded content for the same reason every brand is -- when done right, you can tell a more compelling story than any other form of advertising," Wert told Abe Sauer for the article.

For more, head over to Brandchannel.