When the Nissan North America PR team wanted to launch a concept car that exists in the real world but can be driven in the virtual space, it needed a new way to generate buzz. 

Client: Nissan North America
Creative Director: Ray Wert, Tiny Toy Car
Photography: Douglas Sonders

Our Role

The CONCEPT 2020 would make its real-world debut at the Goodwood Festival of Speed, but also live online as part of the Vision GT series in the Gran Turismo 6 video game. Nissan needed to reach beyond its usual media audience of automotive and business outlets to make sure that everybody in the video game world knew about this latest concept.

We devised a media strategy to captivate a non-endemic audience, featuring Nissan's rich performance car heritage and it's ??? models available in GT6 (more than any other brand). Following a series of teaser images, Tiny Toy Car RAY PLEASE HELP HERE