Founded by former Jalopnik editor Ray Wert, Tiny Toy Car is a digital content and advertising strategy studio specializing in the automotive industry. With locations in New York, Detroit, and Los Angeles, we work together with online publishers, automakers and their agencies to conceptualize and develop digital content to tell automotive stories in entertaining and engaging ways.
With the growth of social media and mobile platforms, we help manufacturers build stronger relationships with consumers by creating deeper, more meaningful experiences in the digital space.
Featured Project // Forza FilmSpeed Behind-the-Scenes
Nominated for Digiday Video Awards, Best Branded Web Series
Tiny Toy Car worked with Gawker Media and 8112 Studios to tell the behind-the-scenes story for FilmSpeed, a short film advertising Forza Motorsport 5 on XBoxONE created by twofifteen mccann and legendary director/driver Jeff Zwart.
The five-part video series touched on all aspects of what brought this feat to life: the vision, math and awesome McLaren camera car. Hosted by Top Gear's Rutledge Wood, the series gave viewers an inside look on the making of the world's fastest zoetrope.
- script writing
- earned media strategy