Gawker Media Group's Studio@Gawker needed a video production company to bring a five-part web video series to life for Microsoft's XBox ONE launch title, Forza Motorsport 5. Tiny Toy Car worked in partnership with 8112 Studios to make this vision a reality.
Forza Motorsport and their creative agency, twofifteen mccann, wanted to showcase the realistic sense of speed in their latest game by creating the world's largest, fastest zoetrope using a one-of-a-kind McLaren MP4-12C camera car, stunt driver Tanner Foust, and director Jeff Zwart around Barber Motorsports Park in Birmingham, Alabama.
Zwart and twofifteen mccann knew they needed a behind-the-scenes series to help viewers understand how this crazy stunt was pulled off - how 680 aluminum-mounted frames from the game could turn into seamless animation positioned around the track. They knew there would be skepticism from viewers thinking they must have used visual trickery, CGI or editing to achieve the effect.
Tiny Toy Car crafted the story lines for each of the five videos, each covering a unique aspect of the production. We also brought in Top Gear host Rutledge Wood to host the series, and worked with 8112 Studios to produce the series on-site in Alabama.
The video series received a nomination for Studio@Gawker from Digiday for Best Branded Video Web Series at the Digiday Video Awards.
All photography provided by Mallory McMorrow